We are looking for 4-6 partners that are interested in running a mobile market following the Veggie Van model to help us test different delivery methods for providing training and technical assistance.
Eligibility for the Mobile Market Training Program
Any private, public, religious or government entity is invited to apply. Individuals are not eligible.
Any organization planning to start a mobile market in the next 6-12 months or has been operating less than 2 years.
We will also consider partner organizations that have been operating a mobile market longer than 2 years, but that are interested in transitioning to the Veggie Van model.
Requirements for the Mobile Market Training Program Partners accepted to participate in this program will agree to:
Meet/talk regularly with the study team to coordinate timelines and ensure program goals are met.
Work with the community sites and Veggie Van team on community engagement efforts.
Work with the study team to collect evaluation measures as needed for each program funder.
Make de-identified customer-level mobile market sales data publicly available for at least 2 years.
Share select mobile market resources (e.g., promotional/educational materials, business model analyses conducted by the study team) to include in the Veggie Van Toolkit for use by future markets.
Provide updates and feedback about the mobile market program to the study team (e.g., interviews with staff) for up to 2 years.
What Partners Organizations will Receive Our team includes experts with many years of experience in mobile market operation and food aggregation. In addition, members of our team specialize in food systems planning, engaging lower-income communities, program implementation and partnerships, business plan development and sustainability, changing diet and health behaviors, food benefit and incentive programs, and nutrition and cooking education. This toolkit also includes resources accumulated from working with successful mobile markets across the country. Partner organizations will receive:
Access to the online Veggie Van toolkit which includes:
Veggie Van Operations Manuals
Marketing and community engagement materials
Financial planning resources
“Point-of-sale” nutrition curriculum including a database of recipes by produce item and season, sample newsletters and activity ideas
Training on the toolkit and ongoing technical assistance throughout the study period related to the areas of expertise discussed above.
Free registration for the Mobile Market Summit during the partnership period.
Invitations to special pre-summit training days for partner organizations.
Assistance with community engagement and developing a community advisory board.
License for Farmers Register Mobile Market point-of-sale software ($800+ value) and iPad to run software (if not already using).
Access to data and reporting related to mobile market evaluation outcomes. In addition to standard measures collected by the study team, each organization will have the option to develop questions which they would like to have the study team answer.
Assistance with developing a sustainability plan and identifying program funding sources.
Intent to Apply (online form) Please click below to complete the Intent to Apply form indicating that you would like to be considered for one or more of our partnership opportunities described above. Note that you will be considered for all opportunities. We will reach out to eligible organizations within two weeks with further information on how to complete a full application.